What Website Design Mistakes Can Kill Your SEO?
What website design mistakes can kill your SEO? It is very important to know that your design contributes a major role in reaching potential users. Hence there is a need to avoid some common mistakes that can make you fall.
As we all know that at present time websites are one of the main requirements for businesses. No matter if you have a small business or a large one, a website is a necessity.
It helps to drive users to their desired services and businesses to achieve their goals. But if your website is not properly designed then it can have a vast impact on SEO as well. Therefore when you are looking to design your website then you make sure that it has an appealing look and also helps in improving your search engine results.
Hence to give your website an outstanding look, you must reach me. As a freelance website designer I ensure to give you the finest website development services that can easily help to uplift your business.
- What is website designing?
Website designing is the creation of a website/page that reflects the brand information and ensures it is user-friendly. But when you are looking to develop a website ensure that it can easily attract user and this can be done when you have an appealing/attractive and user-friendly website with great UI/UX command.
Talking about the different elements are- layout, images, typography, navigation, colour scheme, content, and visual hierarchy. In addition to this UI/UX contributes and it is because if your website design is not good then it will not attract users and in turn lose to reach your potential revenue.
| UI (User-interface) | UX (User- experience) |
|---|---|
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The user interface is the graphical layout of a website. It consists of different buttons, the text user reads, images and all other items to which users interact.
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UX is defined as the process design that can help to create a product to offer a meaningful and desired experience to users.
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UI deals with the quality of interaction that the user has with the product.
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UX deals with the purpose and functionality of the website.
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UI comes with an artistic component (this means it relates to the design and interfaces with the product).
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UX relates more with the communication (this means to the users) and understanding their requirements.
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UI deals with the technical component to produce the design component for the finished products
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UX focuses on project management right from idea to development and delivery.
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- Connection between website design & SEO
When I talk about website design, the first thought that comes to mind is how it will look, what elements will it have and how its layout will be? A good website design comes with many benefits and also it helps in ranking on top in google search pages.
Now you must be wondering what is the connection between website design and SEO. Let me help you to know all about it.
According to the expertise and research, it has been said that a good website design that does not fall right at SEO (search engine optimization) will not bring results. Therefore there is no point in creating a website that does not fall within all requirements and drive traffic. In simple words, if your website is not SEO optimised then you will not be able to drive results as per requirements.
The basic goal of website design and SEO is to offer users a great experience. Since some people can see how your website is looking and others where it is ranking. However, both of these steps are essential and cannot be ignored. To make your website grow well and drive more conversion it is necessary to reach a top freelance WordPress developer like me as I can easily deliver all benefits to make your website compelling or attractive.
Hence to understand easily what is the connection between website design and SEO here are some major points-
2.1 Graphical elements are not properly used
At the time of developing a website, it is very necessary to use small images. It means if you are using graphics that are too large it can have an impact on SEO.
At some point, designers do not know all this information and make use of large images. In turn, it makes websites load slowly and also it does not fall as per search engine requirements.
Therefore it is necessary to reach experts like me as I begin with developing a website by keeping all necessary information in mind. Here I begin developing websites by keeping images that do not impact the SEO. In this way, it becomes convenient for you as a business person to gain profits and help users to explore your website easily and smoothly.
2.2 Lack of on-page SEO activities
SEO (search engine optimization) is divided into three parts i.e. on-page, off-page and technical SEO. Here on-page SEO refers to the term that is done on the website to make it ready to rank on top of search engines.
Therefore at the time of developing a website, various factors need to be kept in mind and one of those is on-page. But sometimes, websites do not complete on-page SEO and they have an impact on their ranking.
Therefore it is necessary to look at every aspect of a website and make it user-friendly and also where Google can easily help to rank it on top.
2.3 Page loading time
If the website is not loading fast then you cannot gain positive results. It means that when a website will not follow Google guidelines then it is not possible to perform well.
However, page loading time is one of the necessary factors that need to be kept in mind at the time of developing a website. Some people do not pay attention and hence face difficulty.
In simple words, if your website speed is low then your ranking will also be below. There can be many factors that contribute to low page loading time. One of those is high-resolution graphics and also linking. Therefore if your website contains high-resolution images then there will be problems in ranking and in turn, users will not reach your services.
I ensure to fix all issues that can make your website fall in the market. In this way, you can easily raise your brand value and in turn, gain profits.
- UI/UX design works together for website designing enhancement
UI (user-interface) and UX (user-experience) is the main step that comes along with either website designing. Both of them are equally necessary to contribute a good layout and an attractive user-experience.
However it is also stated that a good website design or layout can help to attract a wide range of customers. In turn it will also enhance your brand presence and to achieve your business goal.
Hence web design has the two major elements and that is UI and UX. They are unique and contribute to the major element at the time of website designing.
Website is known as the digital portfolio and tells you about your business. Therefore it has been stated that 75% of the website credibility comes when your website is designed well and looks attractive. And to make this happen user-interface and user-experience are two of the major components.
UI helps in making the layout more delightful and enjoyable. Whereas UX deals with the usage. UX deals with the responsiveness nature of the website and when it comes with UI it comes with different elements and tools that can help your website to grow and enhance brand presence.
3.1 Reasons to invest in UX design
a. Improve customer experience
A right design will always influence visitors to reach your website and help them to gain benefits. However in case if your website is poorly developed then visitors will not reach you. It is a very straightforward fact. A great UX design encourages the users to get interacted fast as the design is implemented with all necessary elements like call to action, sign up button, pop-up and also survey.
b. Helps in decreasing bounce rate
Bounce rate will help you to know or keep record for how long visitors are staying on your website. There are different reasons to why visitors are not waiting for long and those can be less content or not information is not properly placed, poorly designed website, heavy graphics etc. If your website is built with all these steps then users will not stay. Therefore taking command with the best UX services will help you to overcome all such problems. UX contributes a design that is easily understood by users and gives your website a decent look. In turn it helps in decreasing bounce rate while gaining more and more visitors to your website.
c. Help in driving more sales
A strong UX design will help in driving more sales, it is mainly because when visitors like your website, its information then they are likely to wait and undergo your product/services. Hence a website developed with great UX services will easily help you to increase your business sales funnel. No matter what your business is or belongs to which industry a good website design will always support your business idea and help to drive more and more traffic to grow your business.
3.2 Reasons to invest in UI Design
a. Building brand identity
UI gives you the choice of colours, style, and typography and in this manner, a good UI design will help your brand to speak and allow visitors to understand easily. In addition, UI will present your company working culture, values, services and more. Therefore it is always a good idea to invest in a good UI design and ensure people know more about your business. Since building a brand is one of the top priorities and hence what can be a better way than investing in a good UI.
b. Ability to convert visitors into customers
UI sets the tone for your visitors, if you walk with the wrong UI then you will be at loss. Businesses with top-class UI will help your visitors to get converted into potential leads. However, the main motive of businesses is to drive more and more conversion and hence the implementation of the right UI is always the best step to generate or increase revenue.
c. Help in increasing customer retention
Customer retention means the ability of the company to turn customers into repeat buyers and prevent them from going to competitors. Attracting more customers to the website is one of the main benefits that a great UI design delivers. A good user interface combines page elements that drive a positive impact on users across the globe. This in turn helps in increasing the customer retention.
When it comes to improving your website then by undertaking all features and essential points in mind I can deliver you the website that falls right for your business.
- Website design mistake you need to take care of
As per the research, it has been found that 57% of the internet users agree that they will not visit a business if its website is poorly developed.
Hence it is necessary to focu on design and make your website shine. However there are some common mistakes that you can come up with at the time of developing your website. So here let me make you aware of all of those:
4.1 Content overload
If you are trying to overload your website with unwanted content rather than information you will be at loss. Website owners think that overloading websites with content will attract more and more customers, but it is not so. Users at present time look to land at the place where they do not confuse and get the right/appropriate information.
This means instead of reading long and complex sentences users today prefer to read simple content.
Hence when you reach me as a website designer I keep this in mind and design a website. On the other hand, here I will also tell you what you need to avoid to keep your website completely simple and easy to understand.
- Avoid using unfamiliar or tough words that are not easily understood by people. The content you are using on the website should be very simple and can be easily understood by users.
- You can also personalize your important communication, therefore at first you must understand your target audience and try to present information in a manner that can easily attract users.
- When you are presenting any information about your products/service try to be precise. If you are using any unwanted steps then you need to avoid doing so.
- When users visit your website sometimes rather than going on the entire information they find the desired one of their choice. Therefore always make use of bullets or table format to highlight your content so that it is easily catchable.
- You must hide extra options from your website that can confuse users and in turn create disturbance in landing to their requirements.
4.2 Missing content
- Hence at the time of developing a website, the major step is to fill your website with quality and information content.
- Here you can explain your product/service that can easily help users to understand your business and gain profits.
- It is your business and you are well aware of every information about it. So you must keep yourself in the user’s shoes and think about what information is required to attract users.
- Ensure that your website is enriched with valuable and desired content.
4.3 Misuse of whitespace
Whitespace is known as the space in between the design elements. If I tell you in simple words then it is defined as the space between two paragraphs, lines and also an image.
If there is whitespace on your website then it can leave a bad impression on users. Hence at the time of developing a website, one must avoid making this mistake. But at some point, you must look where whitespace is needed.
This gives a lasting impression on users, as with the help of whitespace your website can look more clean and aligned.
Besides this there are many other benefits that whitespace can deliver like:
- It helps in organizing the content of different webpages.
- It promotes readability among users.
- Users can put more focus on your website.
- It helps your brand to shine and attract more and more users.
With the proper use of whitespace, your website appearance can be easily increased. At the time you are furnishing your website you must keep an eye on the spacing between different lines, images and text. In this way, website visibility gets increased.
Besides this white space can be of any colour of your choice. Hence they need not be specifically white.
4.4 Misplaced or missing CTA
As per the research it has been found that 70% of the website has bad or improperly placed CTA (call to action).
If you want to kickstart your business then CTA is one of the best steps to undertake. If your website does not have a CTA then you are likely to lose sales. Therefore an ideal website always contains a call to action button for visitors to reach you easily.
CTA button compels users to reach you and put up their query that can further turn out to be in potential leads.
Give your CTA a clear and right placement. Therefore to make it happen here are some tips for you:
- You must place CTA to your website where it is easily visible to users and they can reach you without any hindrance.
- The main point of putting a CTA button to the website is to compel users to reach you. But if the button is not properly placed and it is not attractive enough for users then why will users reach you. Hence at the time you are looking to inbuild CTA ensure that it should be attractive enough with bold colours and text so that users can easily pinpoint it.
- At the time of creating CTA you can also make use of contrasting colors. However, the majority of the website CTA’s is not spotted because of dull backgrounds.
- Page elements such as text, graphics and also background should have a crisp view of the call to action button.
4.5 Low resolution images
Poor resolution images are one of the biggest mistakes that website owners make. Images and illustrations can easily enhance the appearance and look of the website. But if you put low-quality images then it can have a bad impact on users.
- You must use high-quality images that can add value to your website and deliver a good impression on users.
- In addition to this, do not forget to update thumbnails, favicons, and image previews.
- Make use of alt text and metadata, in this way search engines can easily read your images and boost your search engine ranking.
- Improper images on your website can give your website an undesired look. Many websites do not have the desired ratio of images. Hence you must take into account inbuilt 1:1 ratio images.
- Heavy size images can make your website load slowly. Therefore try not to overload your website with heavy sized images.
4.6 Hidden navigation bar/menus
Poorly designed or hidden navigation bars are a common mistake that website owners make. Many websites do not follow the proper standard of navigation bar or menu and create confusion for users. Therefore your website navigation bar should be a simple design that can easily direct people to reach you.
- Do not overload your website navigation bar with too many items. It can confuse visitors and make them turn back.
- Make use of generic or simple words at the time of designing the navigation bar. These words are easily understood by users without any difficulties.
- Ensure that your order is right, this means putting your most important information on top and then slowly begin to downwards.
4.7 Unwanted ad placement
Ad is the best way to target potential but it does not mean you will overload your website with unwanted ads and confuse your visitors. You must run ads that are useful to users and also for your business. Therefore try placing unwanted ads that can create an unwanted mess for users and your business goals.
- When you are running any ad ensure that you load relevant information that can guide your visitors and help them to reach their desired services.
- Do not make use of obstructive ads ( the type of ad that takes more space for content and does not deliver appropriate information to users). Such ads can be a mess for your business and your ranking on Google.
- When audiences visit your website they want to seek necessary information or solutions. Hence do not load your website with unwanted advertisements and create unwanted problems.
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5. Pros & Cons of website design
Website designing is a necessity for every business (be it a start-up/enterprise). With the help of a website brands at present time can easily reach potential customers. On the other hand, a website simplifies the requirements of users.
Hence a website is a necessity. As a best UI/UX developer, I develop websites for different industries with best UI/UX services. Hence with my skills and expertise, I deliver the best result.
However, when it comes to website design different design types can be considered. In recent times, flat and material designs came into existence. These types of website designs offer a quick result and fast loading.
Hence here I will tell you the different types of website design along with their pros and cons.
It is because when you are looking to choose any type of website you must know its advantages and disadvantages.
5.1 Skeuomorphism
Skeuomorphism is known as one type of website design that helps users to develop their website as per their demands. The particular theme delivers the elements within the webpage and delivers users a realistic look. This means if you as a user will visit the website then you can feel the web pages like they are in front of you in 3D form.
But with the advancements of the latest trends and technology, Skeuomorphism is not much in use. It is becoming less relevant among developers as new and modern designs have come up. To understand skeuomorphism more let me tell you its pros and cons.
| Pros | Cons |
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It helps users to feel more connected with the website because objects presented on the website look familiar.
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There are too many elements within Skeuomorphism and implementing all can confuse users.
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At the time of working with Skeuomorphism experts here hold the ability to trigger emotions with the help of creating scenes.
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It becomes hard to focus on content, because of the use of high-quality designs.
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Within Skeuomorphism there are different features/facilities for developers to enhance the brand’s presence.
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It is witnessed that when a website is loaded with heavy graphics it takes time to load. Hence in the case of Skeuomorphism users can suffer from this problem.
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Allow users to click on the object with the use of enhanced UI/UX.
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Sometimes incorrect use of shadow and texture can alter the appearance of the original product.
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5.2 Material design
Material design at the time of website designing brings different opportunities for users to explore many areas interactively. Here you can use the z-axis, the material design here combined with skeuomorphism allows objects to appear in three-dimensional ways. On the other side, the material design does come with different layouts and colour options for experts. Therefore at the time, you are adopting material design, its z-axis design can guide users easily through the web pages.
The use of material design helps users to feel connected with the website. In turn, it helps businesses to run for a longer time and also able to grab a wide range of potential customers.
| Pros | Cons |
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At the time you are looking to start with material design, then you will not face any problem. It is because if you want to get started with any step then you have a detailed guide to make you understand.
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It comes with difficulty where it can drain users' batteries due to a large amount of animation.
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With the help of the z-axis, the site becomes easy to navigate and helps users to reach easily.
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It is connected with Google and can sometimes limit your uniqueness.
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Websites built with the material designs hold the ability to perform easily on different platforms.
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If you tend to change guidelines then you can make yourself suffer.
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It offers a build-in- animation facility and there is no need to manage them all manually.
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Takes a longer time to implement as compared to flat design.
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5.3 Flat design
The flat design comes with simple and elegant templates. It is also considered one of the clean and simple approaches when it comes to website designing.
Flat design makes use of the 2- D interface option; this means it focuses more on functionality than visual display. This helps users to easily understand the overall information presented without any confusion. With the use of flat design, it helps companies to look more professional as the particular design offers a clean and cut design approach.
| Pros | Cons |
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There is no availability of complicated design and it helps websites to operate smoothly.
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There are limited design options in terms of colour, shape and icon design.
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Eliminate the use of an unnecessary design that can make websites complicated.
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There is no definite guidance offered so users can sometimes get confused about getting their work started.
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Help users to easily go through content without any complications.
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Can only create a generic-looking (simple) website and this may make your website stand out from the crowd.
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It does not offer heavy graphics and hence loading time is quick.
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Lack of design and contrast can make your website look dull.
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- Different advantages & disadvantages of responsive web design
At the time of designing a website, it is very necessary to undertake all the required steps to make it the best.
Like starting from its layout to design and SEO aspects. However, if you fail to achieve anything from the main points then you will be lost. It is mainly because users at present want to explore websites with all functionality and that are easy to open.
Hence your website must be responsive. Now many of you do not know the meaning of responsive so let me help you to understand this as well.
What is responsive website design?
Responsive web design (creating web pages that look good on every device) is the web development approach that helps to create dynamic changes in the website depending upon the screen size. At present, all companies are developing responsive websites.
Hence if you are still lacking responsiveness within your website then you must reach me. As a freelance website designer, I ensure to develop a website with all desired features and mainly its responsiveness. In this way, businesses can reach their desired customers easily.
But here I would like to tell you that responsive design does come with some advantages and disadvantages.
Advantages of responsive web design
a. Maintenance is low
Responsive website maintenance is low because they are designed to fit all screen sizes (there is no need to develop different screens for different devices).
On the other hand, it uses the same content across all devices. Therefore there is only one website that fits different screen sizes and hence there is no need to develop two different websites.
In turn, I can easily say that responsive website maintenance is very low. When you do not have to develop multiple websites there will be no investment and hence proved.
b. Easily maintain brand consistency
Maintaining brand consistency will help you to complete your business goals. Hence with the help of responsive websites, it becomes quite easier.
When you are looking to develop a responsive website then it is a great choice. It is because responsive website designing helps you to present your website the same across all devices.
Therefore firstly you do not have to develop a separate screen and secondly, the cost is low. Yet it helps to maintain brand consistency and help users to reach you easily and gain desired services.
c. Reduce loading time
One of the major advantages of developing responsive websites is that it helps in reducing the loading time.
Nowadays users do not want to wait for anything. For example, if anyone has to buy something then people reach an online website. It is because they are time-consuming and also affordable. But here as a business owner, you must keep in mind to make your website responsive.
If your website takes too long to respond then the user will not hold onto your website. This results in the loss of potential customers. Hence at the time of developing a website, you must look that your website is responsive which can easily help users to stay on your website and gain benefits.
d. SEO friendly
Responsive websites help to rank your website on top of Google searches. When you are visiting a responsive website on mobile then the website loads faster than compared on desktop and laptops.
Since everyone has smartphones at present and prefers to visit websites on mobile. So you must look to develop your website responsively.
If you lack to develop a website that is not responsive you will lose your potential sales. Google will not be able to rank your website because you do not fulfil its criteria. In turn, users will not be able to reach you.
e. Helps in increasing profits & sales
Responsive websites are very easy to create and increase the user experience. There is no change in the content and easily fits on different screens.
This means people can easily visit websites that are responsive on small screens. Therefore businesses do not have to take the headache of developing a new website.
When users will be at ease in visiting responsive websites then automatically there will be an increase in profits and sales.
e. Easy to keep track of users
Responsive websites take less time to load, and save a lot of time, money and also effort at the time of development. Hence once you develop a responsive website for your business you can gain tremendous benefits. You no longer have to check again and again whether your website is working properly or not. Besides this, you can indulge yourself in some other work.
Now there are many jobs that you can take off, but the most important is to keep track of your visitors. With the help of responsive websites, it becomes quite easier to know how many visitors landed on your website, what is your conversion rate and how much you need to improve it.
Therefore responsive website development is always a great choice for businesses.
Disadvantages of responsive web design
a. Development takes time
Development of responsive website design can take more time as compared to standard sites.
Therefore sometimes it becomes difficult to land the requirement of time. However when you are looking to develop a responsive website then you must make your work schedule accordingly.
You must make a chart where you can set a time to which your entire work can be completed and set your business goals.
b. Navigation becomes tough
Responsive websites are designed in such a way that they easily fit on a small screen. But sometimes it becomes difficult to maintain the simplicity of a large website on small screens.
The main reason behind this is small devices contain less screen size and in turn make it difficult for websites to navigate. Hence responsive websites often face navigation difficulties. Users face difficulties to reach your website and hence make things complicated for your business.
c. Loading time is slow
There is no doubt that responsive websites are the requirement of the present time. They are easy to maintain and do not require much cost. But at some point websites take too long to respond.
This is mainly because your website contains heavy graphics and videos that make your website load slowly. Hence if you are facing any such difficulty then you must reach me. I have developed many responsive websites and ensured to support businesses with the best deals.
As a top website designing service provider, I ensure that your website is not loaded with the stuff that can allow your website to load slow.
d. Limited support
There is less support in the case of responsive websites and hence this comes with a major drawback. Therefore you must look at every side of responsive website design at the time of its adoption.
You might face problems at the time you are looking for support with it. It operates with an old browser and that is supported with the advancements of time and technology.
There are times when you do not get enough support then you tend to face difficulties. Hence before reaching any service it is recommended to look at every corner of the aspects. It means are you getting the desired support or not? If not then later you can face some trouble so ensure that you have a backend team to help you and make your work easier.
e. Redesign for a new website
If your website is not responsive and you want to get its design into it then it requires you to begin from scratch. Since if your website is not worthy enough to educate users then your website is not presenting worth. Therefore to help users to understand your products/services and to grow your business it is very necessary to develop your website full of content that is easier to understand and also full of knowledge. Perhaps if you overload your content with unwanted content then visitors will get confused. Hence if you do not consider doing this then the website will not perform in the best manner. Hence at the time you are looking to gain benefits of responsive websites then you must look at implementation from the beginning.
It is very important to know that your website is the main step to growing your business. Therefore if your website is poorly developed or not attractive then you will lose your customers. Hence it is very necessary to develop your website with all features and functionalities to drive more conversion and in turn, help your business to shine.
To make this happen, with the help of me as a Freelance WordPress developer I can easily develop your website and make your business shine across the globe.
The time within which I can design the new website depends upon the requirements. Although with complete features I can develop a website within 6-8 weeks. Therefore before beginning the work I ensure to meet complete requirements so that there is no hindrance in between and I can deliver work on time.
Yes, I can easily create websites on WordPress as it is one of the best content management systems. The platform on the other hand is easy to work with and also does not require coding. So once I develop a WordPress website you can easily handle the website and get started with it.
If you are looking to take assistance on an hourly basis then it can help you. I offer services to different industries and also on a monthly and hourly basis. So you can easily complete your requirements with me.
The overall cost depends upon which platform you are choosing, and what features and functionalities you want to implement. Therefore after undergoing all your requirements I can tell you the exact amount you have to pay for website development.
Once your website development project is completed, my work is not over. By this I mean if you have any query or trouble in operating your website then you can reach me anytime you want to.
Once your website is developed I will hand over your website credentials. Further, if you require to update anything on a website then you can easily do it. However when your website is developed on WordPress then it is quite easier to operate.
Yes, I do offer marketing services with which you can develop your brand presence. I have expertise in digital marketing and can easily help you to rank your website on Google and develop your brand presence.
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